„Content is the way everything an organization does manifest itself in the world. So content strategy is big and broad.“, said Hillary Marsh, a content strategy consultant for non-profit organizations.
This is absolutely right. In the world where technology and the internet has taken over the attention of users, there is little room left for on-site communication. The museums’ negativeness towards digital communication is understandable. Their goal is to preserve, exhibit and explain objects to the audience. As the objects are displayed within the museum space, the whole experience is knitted around the physical experience. There is a certain fear amongst […] Read more